To Cut Down On Mistakes, Let’s First Concentrate On Names
Five weeks of data show our corrections pace has not slowed. We’re still on a 100-a-month pace.
The basic message today is a repeat: “We must start CQ’ing.” Reread that “Memmo” for more about how to do that.
Then do this: Commit to getting names right from the first time you put them in the draft of a script or story through to when a piece goes on the air on or the Web. About one-quarter of our mistakes concern names of people and organizations. They’re either just flat wrong (“Dean” instead of “Don”) or they are misspelled.
Did you know? “Memmos” are now posted here.
(“Memmos;” July 13, 2018)
July 13, 2018