Seven Wonderful Words About Set-Top Boxes

Here’s the first line of a Brian Naylor spot this morning:

“The cable TV set-top box, which is actually probably under your TV, is pretty easy to ignore.”

Brilliant. Brian winks at listeners. It’s engaging. A “real” person is reporting the news and he knows that “set-top box” is one of those phrases that lives on after it no longer makes sense. What could have been a dull report pops instead.

Imagine the other words or phrases that offer such opportunities. “Glove compartment” comes to mind. I know mine has never contained a pair of gloves.

(Memmos; Feb. 18, 2016)

February 18, 2016

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