Let’s Toss ‘Hat In The Ring’ Into The Cliché Round File

Unless Sen. Marco Rubio doffs a fedora and flings it into flag-festooned circle of red, white and blue balloons as fireworks go off and a band plays the national anthem, there is no need today to say he “tossed his hat into the ring.”

In fact, how about if we try to make it through the next few weeks or months without saying anyone tossed their hat into anything? (Unless, that is, we’re reporting about boxing — where the phrase originated.)

Editors have said until they’re blue in the face that clichés are a symptom of weak reporting and writing.

Along with “hat in the ring,” here are some  other overused campaign clichés that the AP has singled out for elimination:

ahead of – before

rainbow colors – avoid red, blue or purple for the political leanings of states. Use Democratic-leaning, Republican-tilting or swing-voting, etc.

barnstormed – traveled across a state campaigning or campaigned across XYZ.

hand-to-hand campaigning – seeking support in face-to-face meetings with voters.

horse race – closely contested political contest.

laundry list – the candidate has ideas, proposals, etc.

messaging – the candidate’s pitch to voters.

pressing the flesh – shaking hands is preferred.

rope line – the physical barrier that separates a candidate from the audience. Instead, the candidate shook hands and posed for photographs with the audience.

state nicknames – avoid them in favor of the state name.

stump speech – campaign speech at a routine appearance (or standard or regular campaign speech)

testing the waters – considered entering the race or considered running for XYZ.

took his/her campaign to – specify what the candidate did.

veepstakes – the competition to be a candidate’s running mate.

war lingo – use criticized instead of attacked, or choose a better verb to describe what the candidate is doing, i.e., challenging, doubting, etc. Also avoidable: launch an assault, take aim, open fire, bombard.

war chest – use campaign bank account or stockpile of money.

white paper – a document of policy positions distributed by a campaign.

Related: Poynter’s “15 political clichés journalists should avoid.”

(Memmos; April 13, 2015)

April 13, 2015

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