Guidance On Funders And Disclosures About Them
Or, as the Ethics Handbook adds, “neither the people and organizations who support NPR financially, the sources we come in contact with, our competitors nor any others outside NPR’s newsroom dictate our thinking.”
We know we live up to those words. But we took a hit last year when it appeared to critics that we might have let the Ploughshares Fund influence our coverage.
The fact is that Ploughshares, a longtime financial supporter of NPR, did not influence our reporting. That didn’t matter to some. Perception can eclipse reality — especially in the eyes of those who are looking for reasons to knock us down.
We’re taking steps to keep reality and perception in line.
As you know, well-run newsrooms put firewalls between their journalists and those who give them financial support. At the same time, news organizations such as NPR promise to be transparent about the sources of their support and to disclose such connections in news reports involving those supporters.
That creates a problem. How can journalists acknowledge financial support that a firewall keeps them from knowing about?
To address this, we’re going to put a window in our firewall. Each month, NPR journalists will get access to a list of our financial supporters – primarily, philanthropic foundations and corporations; but also individuals who have given major donations. Basically, these will be updates of information that is already in NPR’s annual reports. The general areas that the funders support will be identified.
With that information in hand, reporters and editors will have what they need to include disclosures when NPR supporters are in the news. They will be expected to include such information in almost all cases. Only if the news is far removed from the reason NPR is receiving the support will we forego such disclosures.
Knowing who is on the lists will not be allowed to influence our coverage. Financial supporters are to be treated no differently by our journalists than any other news sources — neither better nor worse, that is. That’s been our standard and will continue to be so. It’s the way journalists work.
The lists will be posted on the Intranet. Go to “Work Tools,” then scroll down to “Editorial Resources” and click on “NPR Supporters & Support Principles.” That will open up links to our “Philanthropic Support Principles,” which you should read, and three sets of lists. We’ll send out reminders each month when the lists are updated.
A team that included representatives from the Development, Legal and News departments developed the principles and this process. Our colleagues in Development are committed to helping maintain the lists. Those colleagues are also committed to raising support for NPR’s priorities and ensuring that NPR’s financial supporters understand we are not “journalists for hire.” We stick to our principles, such as this:
“No outside organizations or individuals, including those who support us financially, tell us what to report or how to do our work.”
We’ll be having meetings with desks and shows to talk more about this. Here’s the key thing to know:
No NPR journalist will have to wonder anymore whether a foundation, individual or corporation is among our major supporters. That information is going to be available to you. Everyone will be expected to check the lists and to let listeners and readers know when the news we cover involves a person or organization that supports NPR.
March 2, 2017