Guidance On Trump’s Latest Tweets

(Editor’s note on July 27, 2017: Click here to go to an updated special section about the do’s and don’t's of social media.)

We are reporting today about Donald Trump’s latest tweets in which he had more to say about both Hillary Clinton and Alicia Machado, the former Miss Universe who says Trump bullied and humiliated her.

Be very precise about what is said about the content of Trump’s tweets concerning Machado. He states, as if it’s a fact, that she appears in a “sex tape.” We should not frame any references to imply that such a tape exists. That is not an established fact and Trump did not provide any evidence that it exists. As has reported, a tape that has been cited by others is grainy, not explicit and “possibly staged or fabricated.” (I would give you the Snopes link, but it’s not “safe for work.”)

Headlines, spots and intros should not give any misimpressions.

Here are some bad headlines from other news outlets. Avoid anything like them:

- “Donald Trump: ‘Check Out Sex Tape And Past’ Of ‘Disgusting’ Alicia Machado.”

- “Donald Trump Urges Followers To Check Out Alicia Machado’s ‘Sex Tape.’ ”

- “Trump Rips Beauty Queen Machado For ‘Sex Tape And Past.’ ”

Here’s a better one:

- “Trump Attacks Former Miss Universe In Early Morning Tweet Storm.”

Here’s the solid one we used earlier today:

- “Trump Again Attacks Miss Universe Contestant.”

And here’s how we introduced a Sarah McCammon spot:

- “Republican presidential nominee Donald Trump unleashed and early-morning tweet storm going after his democratic rival Hillary Clinton… And again attacking former miss universe Alicia Machado. NPR’s Sarah McCammon has more.”

(“Memmos;” Sept. 30, 2016) 

September 30, 2016

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