Social media are excellent tools when handled correctly.
Social networking sites, such as Facebook, MySpace, and Twitter have become an integral part of everyday life for millions of people around the world. As NPR grows to serve an audience that extends well beyond radio listeners, social media are becoming an increasingly important aspect of how we interact with our audiences. Properly used, social networking sites can be valuable parts of our newsgathering and reporting kits because they can speed research and quickly extend a reporter’s contacts. They are also useful transparency tools — allowing us to open up our reporting and editing processes when appropriate. We encourage our journalists to take advantage of them.
But reporting in social media spaces requires the same diligence we exercise when reporting in other environments. When NPR bloggers post about breaking news, they do not cite anonymous posts on social media sites — though they may use information they find there to guide their reporting. They carefully attribute the information they cite and are clear about what NPR has and has not been able to confirm.
When NPR correspondents go on the air they may mention discussions they’ve seen on social media sites as reflecting in part the tone or mood or general reaction to an event. But they realize that is not the same as a scientific survey of public opinion or a substitute for the kind of in-depth reporting that leads to a deep understanding of a subject.
And all NPR journalists understand that to get the most out of social media we need to understand those communities. So we respect their cultures and treat those we encounter online with the same courtesy and understanding as anyone we deal with in the offline world. We do not impose ourselves on such sites. We are guests and behave as such.
October 25, 2011