Excellent questions.

• Does the story have the potential to be great, or just OK?
• Have I done everything I could to make it great?  (While keeping all our other principles in mind, of course.)
• Will readers and listeners connect with the story?
• Is this a piece that goes deeper than other news outlets will?
• Does it step beyond the ordinary?

October 28, 2011

Posted in Excellence, Excellence in storytelling.