Take special caution with those who are less media-savvy.
We make sure our guests and interview subjects know what we want to talk with them about. But we are especially careful with those who have not been interviewed many times by many media outlets. While a U.S. senator, for example, can be expected to be comfortable in front of microphones and cameras, and to be “ready to go” relatively quickly, a homeowner from Chicago deserves a few extra minutes of our time before the tape starts rolling.
October 19, 2011