Social media outlets are public spaces.
We know that everything we write or receive on a social media site is public. Anyone with access to the Web can potentially see what we’re doing. And regardless of how careful we are in trying to keep them separate, our professional lives and our personal lives overlap when we’re online.
The line between private and public activity has been blurred by these tools. Information from a Facebook page, blog entries, and tweets — even if they’re intended to be personal messages to friends or family — can be easily circulated beyond the intended audiences. The content, therefore, represents us and NPR to the outside world — as do our radio pieces and stories for NPR.org. This applies to the people and organizations we choose to “friend” or “like” online as well. Those are content choices as much as a message or blog post. As in all of all reporting, the NPR Guiding Principles guide our use of social media.
Rule of thumb: You should conduct yourself in social media forums with an eye to how your behavior or comments might appear if we were called upon to defend them as a news organization. In other words, don’t behave any differently online than you would in any other public setting.
And a final caution – when in doubt, consult with your supervisor.
October 18, 2011