Overview: Impartiality in our news report
In two separate studies, we have found that balanced and unbiased reporting is what drives listeners to tune in to NPR and is also what they perceive the defining characteristic of NPR to be.
- Sarah Withrow, Senior Research Analyst in NPR’s Audience Insight and Research department
Fair, accurate, impartial reporting is the foundation of NPR news coverage. On top of that foundation, we layer factual, reporting-driven analysis – breaking down news events and providing explanation and context to aid our audience in interpreting the news. A large part of what makes our work so valuable is our effort to transcend how we feel about a subject and impart to our audience what we know about it, and what we don’t.
This is a lofty standard. The perception of bias is intensely subjective, hanging on the tiniest nuances - a gesture, a word, a slight intonation. Complicating matters is the fact that our audience doesn’t only come to us for our news reporting and analysis, but for reflection, humor, commentary, criticism and much more.1
But journalism is at the core of our enterprise. We should weigh the effect of all our actions on its credibility and integrity.
October 17, 2011