Promote NPR’s work, not its business prerogatives.
High-quality journalism will always be the best way to promote NPR. We also value NPR journalists telling their story. With approval from supervisors, NPR journalists may take part in promotional activities or events involving supporters of NPR, such as our coordinated fund drives, listener support spots for stations and public radio audience-building initiatives. But our job is to promote and encourage support for NPR’s journalism. NPR journalists do not advocate in support of NPR’s business or political initiatives.
October 17, 2011