When appropriate, disclose funding relationships in related reports.
NPR is fortunate to have hundreds of sponsors, funders and donors. At times, NPR reports stories about corporations, organizations or individuals who support our programming. As we outline throughout this handbook, we observe many boundaries to ensure that funding does not skew our coverage.
We are scrupulous in disclosing funding relationships that might foster the perception that our supporters have influenced our work. At the same time, a laundry list of disclosures would clutter our programs, rendering appropriate disclosures meaningless, so we avoid rote disclosures each time a supporter is mentioned in our coverage. Whether or not to disclose a funder during the course of a particular story is a careful judgment made by editors and producers on a case-by-case basis. As always, we act carefully and thoughtfully to strengthen the public’s confidence in the independence of our work. For this reason, it’s also important to note that NPR journalists do not read funding credits on-air or online.
October 17, 2011