Covering the announcement of an NPR partnership.
In January 2012, when NPR announced a partnership with Ford to install NPR’s software in new cars, NPR editors decided the news warranted reporting. The editors involved took into consideration the concern that NPR could be perceived as using its news programming to further a corporate interest. They weighed that concern against the newsworthiness of the announcement, and made the decision to cover the announcement in a way that closely resembled coverage of similar technology announcements by other companies. Along with journalists at other news organizations, NPR journalists honored the embargo on the story, and made no effort to gain an inside advantage in reporting the announcement earlier or more completely than any other news organization.
December 21, 2011