Attribute, attribute and attribute some more. No material from another source should ever be included verbatim, or substantially so, without attribution. This includes material from Associated Press reports. We should not, for example, produce news “spots” or other pieces that closely resemble wire service stories. Our writing should be our own. There is no excuse for writing that repeats the wire stories that we use word-for-word, or nearly so.
When in doubt, err on the side of attributing — that is, make it very clear where we’ve gotten our information (or where the organization we give credit to has gotten its information). Every NPR reporter and editor should be able to immediately identify the source of any facts in our stories — and why we consider them credible. And every reader or listener should know where we got our information from. ”Media reports” or “sources say” is not good enough. Be specific.
Also, in cases where stories are developing and the news may be changing from moment to moment, state clearly what NPR has and has not been able to confirm on its own and what key questions remain unanswered. (Source: Bruce Drake.)
October 21, 2011