Search Results for: "say it on the air"
CNN global affairs correspondent Elise Labott tweeted this Thursday afternoon:
“House passes bill that could limit Syrian refugees. Statue of Liberty bows head in anguish.”
That has gotten her suspended for two weeks.
The line between editorializing and engaging with the audience is not always easy to see. Also, bloggers, analysts and commentators may be able to do things on social media that we would not want our “traditional” journalists to do.
We have specialists – the social media team – who can help figure out what is and isn’t appropriate. Editors can take a look at tweets and posts before you hit publish. It pays to first ask others on your show or desk for their opinions.
We also have plenty of guidance online:
– The “social media” section of the Ethics Handbook. Here’s an important line: “Conduct yourself online just as you would in any other public circumstances as an NPR journalist.” In other words, if you wouldn’t say it on the air, don’t say it on other platforms.
– This “social media guideline,” which says, in part:
“Refrain from advocating for political or other polarizing issues online. … Don’t express personal views on a political or other controversial issue that you could not write for the air or post on NPR.org. These guidelines apply whether you are posting under your own name or — if the online site allows pseudonyms — your identity would not be readily apparent. In reality, anything you post online reflects both on you and on NPR.”
– There’s another guideline that’s helpfully headlined “When In Doubt, Consult The Social Media Team.”
– We have a post called “Remember: There Is No Privacy On The Web, And ‘Personal’ Pages Are Not Safe Zones.”
– Finally, these posts point to the particular problems that come with political seasons:
(“Memmos,” Nov. 20, 2015)
“If you wouldn’t say it on the air, don’t say it on the Web.”
That’s been the basic guidance for quite a few years.
In reality, Twitter and other social media sites allow us to show more of our personalities than we might on the air or in a blog post.
BUT, though the words may be on “personal” Twitter or Facebook accounts, what we say can reflect on NPR and raise questions about our ability to be objective.
Matt Thompson offers a test. Before posting something about your work or a news event or an issue, even if you’re putting it on what you think of as a personal page, ask this question: “Is it helping my journalism, or is it hurting my journalism?”
“We acknowledge that nothing on the Web is truly private. Even on purely recreational or cultural sites and even if what we’re doing is personal and not identified as coming from someone at NPR, we understand that what we say and do could still reflect on NPR. So we do nothing that could undermine our credibility with the public, damage NPR’s standing as an impartial source of news, or otherwise jeopardize NPR’s reputation. In other words, we don’t behave any differently than we would in any public setting or on an NPR broadcast.”
Also, despite what many say, retweets should be viewed AS endorsements. Again, from the handbook:
“Tweet and retweet as if what you’re saying or passing along is information that you would put on the air or in a ‘traditional’ NPR.org news story. If it needs context, attribution, clarification or ‘knocking down,’ provide it.”
(Memmos, July 8, 2014)